And has lovers of good we have decided to start the Viva il Buono project. Viva il Buono is the line brand of Cello Food LLC, a company established in Miami by Italian and American partners to import the excellence of italian food products and distribuite them throughout the American continent.

Wandering around the bars and supermarkets of North and South America, we have had confirmation that most of the so-called "Italian" products are actually just imitations of our famous made in Italy.

This contributes to fueling the huge worldwide turnover of counterfeit products italian companies that produce quality products for lovers of the Italian food and wine culture, so sought after on all continents.

Viva il Buono wants to be the standard-bearer of true Made in Italy to protect both Italian companies and consumers around the world who are often deceived by products that are only apparently "Italian".

WE BRING TRUE ITALIAN FOOD AMERICA

Thanks to its strategic position in the center of the Mediterranean Sea, Italy enjoys a favorable climate that allows, in turn, to generate a flora with a unique biodiversity in the world. The organoleptic characteristics of the products of the earth combine with the mastery of Italian creativity, generating food products of the highest quality which, thanks to the centenary culinary experience, allows food specialties appreciated by all lovers of good food to be known all over the world.

Our origin traceability system also allows us to guarantee users of our products to bring real made in Italy food to the table.

MISSION

Positioning and expanding in the international market, through constant innovation, quality and differentiation in the service.

VISION

We are the greatest ambassadors of Italian gastronomic culture, of its authentic products.